The Brand Market LA...

6.20.2014

 ^^^Kelly of Studio DIY sharing her wisdom with us lucky folk^^^
 ^^^getting silly with balloons^^^
 ^^^Caitlin of The Giving Keys is such an inspiration^^^
 ^^^the lovely Katie of Juniper Fancy provided yummiest of treats!
 ^^^finally got to meet long term blogger buddy Anna of In Honor Of Design!^^^
^^^colorful balloons in jars^^^

Last weekend I managed to land a spot at The Brand Market workshop hosted by the super talented Anna of In Honor Of Design alongside Kelly of Studio DIY, and guest speakers Caitlin and Brit of The Giving KeysIt was such a whirl wind of inspiration, creative thinking, and meeting lovely new friends! Firstly can I just say how much I LOVE Kelly's studio! Bright whites and lively colors are her calling card and she has remained true to that right down to her studio's decor. The space is filled with so many fun and sparkly props (her stools have donuts on them!) that it naturally cultivates creativity. I think going forward, we all need a few confetti and balloon jars in our lives don't you think?

Surrounded by props galore, we dove into the story behind The Giving Keys. Caitlin and Brit shared with us their individual journey and how various factors in life, hard work, and determination eventually led them to where they are today. For those of you that aren't familiar with the brand, the idea was pretty simple, yet powerful. They repurpose old keys as jewelry, each stamped with an encouraging word. But the real beauty behind this specific company is that they employ those transitioning out of homelessness, giving them a real chance at employment and the opportunity to better themselves. As someone in the fashion industry, it's really easy to get jaded with all that is wrong in fashion these days. So to me, this was a glimmer of hope! One thing they made perfectly clear, be passionate about whatever it is you want to be doing. When you genuinely care about a cause, you will go the extra mile and people will respond to that. Here's to more dreaming and hopefully one day implementing.

Next up was Kelly and she basically disclosed all there is to know about Studio DIY. Nah, just kidding! But she did say ask what you will and I'll answer... and answer she did! We learned her blog's back story and all the little (and some not so little) lessons she learned along the way. I think the thing she said that struck me the most was- "be your own self imposed filter". What she means by this is deciding on a handful of key factors that are extremely important to your blog/company in terms of aesthetics and philosophy. Her for instance is anything colorful, anything bright white, anything worth celebrating. Only when something meets at least one of those "filters" does she go forward with it be it a blog post, collaboration, etc. If it doesn't quite fit, she just ditches. I think we all simultaneously had an "of course!" moment.

And lastly but certainly not least, the social media guru herself, Anna of In Honor Of Design, shared her tricks of the trade with us. We covered instagram, pinterest, twitter... you name it, she had some pearl of wisdom on all if it. I think the biggest standout for me, was assuring us that it was ok to not be so actively involved on all platforms. In fact spreading yourself too thin could be a disastrous thing. Instead she encouraged us to know which platforms we like and which we are good at (usually they go hand in hand) and just focus on those. Phew! That take a loud of me! Here I'd been feeling terrible for not being as active on my facebook page and twitter accounts. We also had the chance to test our creative juices with all the props conveniently hanging around and get guidance on how to improve... because there's always room for improvement. It was just such a great experience and I am fully convinced, I need to to more blogging related stuff because the people involved are usually just lovely. So if you happen to read this blog and happen to be the LA area, let's collaborate! I promise you nothing but fun, silliness, and of course, coffee :)

***Today I am thankful that I was able to be a part of such an amazing workshop!***

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